The iPhone 14 Pro and iPhone 14 Pro Max appear to have better demand than the non-Pro models, TF International Securities analyst Ming-Chi Kuo said, based on an examination of pre-orders. He said demand for the iPhone 14 series is neutral for Apple. The Cupertino-based company’s recently launched flagship smartphone has been available for pre-order globally since last week, including in India, and is set to go on sale from September 16. Meanwhile, the iPhone 14 Plus will be available for purchase. October 7.
next to him Overall analysis Regarding demand for the iPhone 14 series, Kuo also provided details, sharing information on a model-by-model basis. Starting with the iPhone 14 and iPhone 14 Plus, he says pre-order trends reflect sluggish demand for non-Pro models. “For now, pre-order results for iPhone 14 and 14 Plus are worse than iPhone SE (2022) and iPhone 13 mini,” he explains.
[Analysis] iPhone 14 (根據Apple在标志市場線上商店的交貨時間) / iPhone 14 First Weekend Online Pre-Order Survey and Analysis (Based on Apple’s Online Store Delivery Time in Major Markets) @mingchikuo https://t.co/Fbq7XcA8Ua
— (Ming-Chi Kuo) (@mingchikuo) 12 September 2022
Furthermore, shorter delivery times for the iPhone 14 and iPhone 14 Plus models (compared to the iPhone 13/13 mini), and the fact that these models will be in stock on launch day, indicate slower demand for non-Pro iPhone options, according to Kuo. . Pre-order results for the iPhone 14 Plus, which replaces the iPhone 13 mini, suggest that demand for this new product is significantly lower than expected. “This means that Apple’s product segmentation strategy for standard models has failed this year,” the analyst notes.
With the iPhone 14 Pro and iPhone 14 Pro Max coming, Kuo says delivery times of more than 4 weeks for these models could indicate good demand. Delivery times for iPhone 14 Pro Max and iPhone 14 Pro are 6 weeks and 5 weeks respectively. According to Kuo, iPhone 14 Pro Max pre-orders are better than iPhone 13 Pro Max.
“Undoubtedly, the pre-order results for the Pro models prove once again that Apple still has a lot of loyal and sticky customers even as the economy falters,” added Kuo. The analyst also predicted how things might change in the future for Apple. Kuo says that if demand does not improve after the launch of the iPhone 14 and iPhone 14 Plus, Apple may lower its shipment estimates for November models and beyond in a few weeks.
It is worth noting that Apple will manufacture some iPhone 14 series models in India and the first batch of iPhone 14 in India is likely to be completed by the end of October or November. It is currently unknown whether the iPhone 14 models manufactured in India will be affected.
Moreover, the positive outlook presented by the pre-orders of the Pro models does not mean that Apple will immediately increase orders for the Pro models, according to analysts. “Whether Apple increases Pro orders depends on how long demand for Pro models lasts during the recession. “It’s unclear whether Apple will increase shipment estimates for the Pro model, but the iPhone 14 and 14 Plus (about 45 percent of total iPhone 14 shipments) are likely,” Kuo noted.
Additionally, strong demand for iPhone 14 Pro models is said to continue at least until November. “But assuming Apple doesn’t increase orders for the iPhone Pro later, in which case potential iPhone 14 and 14 Plus cuts could offset Apple’s profits in late 4Q22 or 1Q23 due to a better iPhone product mix (iPhone ASP boost).” he claimed.
