Discrimination has deleterious and lasting repercussions on the physical and mental health of people in terms of psychological and identity disorders, consumption of psychoactive substances, degraded sexual health, difficulties in dialogue with health professionals and renunciation of care. This is a major issue of public health and equality, which is why Public Health France has mobilized with the campaign: “Faced with intolerance, it is up to us to make a difference”.
Four prizes for the campaign “In the face of intolerance, it is up to us to make a difference”
The creative principle of the campaign film is based on the song “We lovers“, a hymn to triumphant love. In 120 seconds, the film depicts the progress of society on the question of plural sexualities and celebrates the daily lives of LGBT+ people integrated into an accepting France (see the video). At the end of the spot, a message invites viewers to consult the new site Questionsexualité.fr which gives access to reference information on sexuality and will deal with questions of discrimination.
The four rewards obtained for the campaign:
- Gold at the Grand Prix Strategies of Engagement
- Gold at the TOP COM grand prizes in the “General interest advertising” category
- Silver at the 35th ComEnt Grands Prix
- Bronze at the Epica Awards
This campaign will be rebroadcast this year for May 17, 2022 on the occasion of the International Day Against Homophobia, Transphobia and Biphobia and will last until National Sexual Health Week, the theme of which is 2022.
Discrimination, a public health issue
Today, despite advances in terms of rights and better social acceptance, experiences of discrimination and violence due to sexual orientation or gender identity are numerous. In 2019, 35% of LGBT people have experienced at least one form of discrimination in their lifetime because of their sexual orientation or gender identity. These discriminations and violence affect the health of the people who suffer them in a global way (physical and mental).
Public Health France has drawn up an overview of the impacts of this discrimination on health based on a synthesis of the literature and a special issue of the BEH and the findings are clear. The consequences are numerous in terms of psychological and identity disorders, consumption of psychoactive substances, degraded sexual health, difficulties in dialogue with health professionals and renunciation of care.