Instagram is bringing back many of its shopping features to drive more direct ad revenue. The Meta-owned photo and video sharing platform’s existing shopping page will eventually disappear as the company focuses its e-commerce efforts on driving direct advertising. It’s reportedly planning to switch to a less personalized version of the shopping page, called “Tab Lite” internally. The new development shows how the company is moving away from some long-term projects as it focuses on the short-form video business.
According to a Report According to The Information, Instagram is planning to roll back its shopping features as it shifts the focus of its e-commerce efforts to driving direct advertising. Employees were informed of the move on Tuesday.
Instagram’s current shopping page will eventually disappear from the app. The company is moving to a simpler and less personalized version of the shopping page, internally called “Tab Lite.”
Starting today, the Meta-owned company may begin public testing of its app that will introduce users to a ‘tab lite’ version of its shopping page, the report added.
Another recent report suggested that Meta is currently looking to add more paid features to its Facebook, Instagram and WhatsApp platforms. The social media giant is reportedly setting up a new production organization to work on “potential paid features,” and the unit is said to be headed by Meta’s former head of research, Prati Raichowdhury.
