Apple is said to be working on a self-driving car, and several news reports had previously tipped the company to develop the technology toward that goal. While the Cupertino company is several years away from launching an autonomous vehicle – plans for such a product have yet to be officially announced, a recent survey shows that a large number of users in the US are already in the manufacturer. Interested in buying a vehicle from of iPhone, iPad, Mac, Apple Watch and other consumer electronics.
according to a recent survey By number of new vehicle owners in the US, Apple was the third-largest brand perceived by customers when asked how they felt about the quality of over forty-five automotive brands. Strategic Vision’s new Vehicle Experience Study (NVES) polled over 2 lakh vehicle owners and tracked variables such as smartphone brand usage and EV growth measures.
The NVES survey showed that Apple, which doesn’t even have a car to sell to customers, ranks third and 26 percent of customers said they would ‘definitely consider’ the Cupertino firm’s vehicle in the future. In fact, Apple surpassed established brands Ford (21 percent) and Tesla (20 percent) in the survey. Apple was placed after Toyota (38 percent) and Honda (32 percent), which were in first and second place, respectively.
While Apple ranked third in terms of user views for the vehicle, the company easily beat out other brands when respondents were asked about their impression of the brand’s quality, with 24 percent saying “I love it.” “Ticked the box. Survey.
However, unlike other brands, the survey found that 34 percent of new vehicle buyers said they “don’t know enough” about what an Apple vehicle might be like, with no word from the company on plans for an autonomous electric vehicle. . Date.
Bloomberg previously reported that Apple had hired Luigi Taraborelli, a 20-year veteran of Italian carmaker Lamborghini, indicating the company may be working on a vehicle. According to the report, Taraborelli was brought on as one of the most senior managers on Apple’s EV team and is expected to boost the company’s efforts after years of delays and turmoil.
