YouTube ends experiment showing a large number of non-skippable ads

YouTube recently increased the number and frequency of non-skippable ads it played for users while watching videos. According to user reports on Twitter and Reddit, an increasing number of viewers say they saw 10 consecutive non-skippable ads on YouTube. Now, following complaints from users around the world, the Google-owned company has confirmed that it is ending the experiment with ads. The video streaming company shows ads to maintain the platform and financially support the creators.

according to user reports On Reddit and Twitter, YouTube was running up to 10 non-skippable ads before the featured videos even started. The company recently took to Twitter reacted To a user’s question about the sudden increase in non-skippable ads, saying that they are “bumper ads” that last only 6 seconds.

according to a report good By 9to5Google, a YouTube spokesperson has confirmed that its use with ads has now “ended”.

A YouTube spokesperson was quoted as saying in the report, “At YouTube, we are focused on helping brands connect with audiences around the world, and we are always committed to serving ads that enhance the audience experience.” We are testing new approaches. We conducted a small experiment globally to display multiple ads in one ad pod when viewers watched longer videos on a connected TV. The goal was to create a better experience for viewers by reducing ad breaks We have just finished this little experiment.”

Users can permanently avoid viewing ads by subscribing to YouTube Premium. In India, the cost of YouTube Premium annual plan is Rs. 1,290, while the YouTube Premium family plan costs Rs. 189 per month. The company also offers a free 30-day trial for new customers.