Ticketmaster partners with Dapper Labs’ Flow blockchain for NFT ticketing project

Ticketmaster Partners With Dapper Labs

Ticketing giant Ticketmaster has announced that it will adopt Flow blockchain from Dapper Labs to mint tickets as Non-Fungible Tokens (NFTs) for select events. Using the Flow Blockchain, Ticketmaster can mint NFTs for ticket holders before, during or after events providing “proof of attendance” for ticket holders. The tickets can then be traded and sold in the future as they retain their value as real-world souvenirs, but they can also be used to unlock premium virtual content associated with the event and provide discounts for future tickets or merchandise.

Over the past six months, Dapper Labs and Ticketmaster quietly launched an NFT pilot program. In it, Ticketmaster automatically issued ticket NFTs as souvenirs to attendees of certain events, such as Super Bowl LVI this year. The pilot event, according to Dapper, generated more than five million Flow NFTs over a six-month period, and featured performers at the Apollo Theater, Sebastian Maniscalco, The Black Crowes, and Gavin DeGraw.

With the partnership, Ticketmaster has created a digital wallet and marketplace for users to store their commemorative NFTs. Using the wallet and gallery, users will be able to view and display their tickets – ideally the way people who have been to concerts and events would show their friends a poster or T-shirt from attending.

“Event organizers who choose to offer fans NFT with their ticket have a real opportunity to make this new technology widely relevant and relevant,” said Brendan Lynch, Ticketmaster EVP of Enterprise and Revenue. In a blog post“That’s why we’re partnering with Flow, because their blockchain is custom-built for fan engagement and frictionless customer experiences.”

Dapper Lab is best known for NBA Top Shot, a marketplace where sports fans can buy, sell and trade NFTs featuring basketball video clips. Initially introduced in 2020, NBA Top Shot was also launched on the Flow blockchain and has grown to 1.5 million users and 20 million marketplace transactions and $1 billion (approx. Rs. 8,000 crore) in total trade volume.


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