Gordon Ramsay, the world famous chef has announced that his cookery show ‘Hell’s Kitchen’ is set to debut in The Sandbox Metaverse. The deal will feature the 55-year-old Michelin-starred chef as a digital avatar and bring a culinary experience to ITV Studios Land in The Sandbox. Those interested in participating in the metaverse version of the show will be able to create digital dishes based on Ramsay’s challenges. This development makes Hell’s Kitchen the first mega gastronomy-based show to venture into the virtual world.
Ramsay, known for his sharp tongue and precision in the kitchen, shared a glimpse of Hell’s Kitchen in The Sandbox on Twitter.
The TV version of the show has received six Primetime Emmy nominations over 20 seasons, and the American show was renewed for two more installments in early February.
“There’s nothing more exciting for me than chartering new territory, whether it’s creating a signature dish, a new restaurant concept, a new show or now a virtual experience at The Sandbox. I am fascinated by the sandbox and its offerings in the metaverse,” A Bitcoinist reports Chef quoted.
Sandbox is a virtual gaming world where people create, own and monetize their gaming experiences in the Ethereum blockchain.
In recent times, Sandbox Metaverse has emerged as a hotspot for many brands.
In June, NYC’s iconic Times Square announced an address in the Metaverse. TIMEPieces, TIME Magazine’s NFT venture, signed a deal with The Sandbox metaverse to finalize development.
Standard Chartered Bank, Dubai’s virtual asset regulator, MasterCard and HSBC Bank have also created their virtual spaces in The Sandbox Metaverse.