Samsung says it will spend Rs. Smartphones worth 12 lakhs have been sold. 1,000 crore on the first day of Amazon, Flipkart sales

Samsung Says It Sold Over 12 Lakh Smartphones Worth Rs. 1,000 Crore on First Day of Amazon, Flipkart Sales

Electronics major Samsung India on Sunday said it has sold 1.2 lakh Galaxy smartphones worth over Rs 1,000 crore on the first day of online festive sales on Amazon and Flipkart. Samsung has slashed the prices of its Galaxy series smartphones by 17 to 60 percent for the festive season sale.

“On the first day of the online festival sale, Samsung sold over 1.2 million Galaxy devices, setting a new record in India. Samsung Galaxy smartphones were among the most sought-after devices on Amazon and Flipkart for never-before-seen offers. In terms of value, in 24 hours, Samsung sold Rs. Sold Galaxy devices worth over Rs 1,000 crore,” Samsung said in a statement.

Samsung has reduced the prices of smartphones like Galaxy S20 FE 5G, Galaxy S22 Ultra, Galaxy S22, Galaxy M53, Galaxy M33, M32 Prime Edition and Galaxy M13.

For the premium Galaxy S22 series, the company has announced discounts ranging from 17 to 38 percent.

“On Day 1 of Amazon’s Great Indian Festival, Samsung was the No. 1 smartphone brand, with every third smartphone being a Galaxy. The Galaxy M13 was the No. 1 best seller,” Samsung said.

On the first day of Flipkart’s ‘Big Billion Days’ sale, Samsung doubled its market share on the platform.

“With a strong start to the festive season sales, Samsung is poised to strengthen its 5G and overall smartphone leadership in the country,” the company added.

According to market research firm IDC, Samsung had a 16.3 percent market share with shipments of 5.7 million units in the second quarter of 2022.

Last month, an International Data Corporation (IDC) report showed that India’s smartphone market grew 3 percent to 35 million units in the April-June quarter, with Chinese smartphone maker Xiaomi leading the chart. According to IDC’s Worldwide Quarterly Mobile Phone Tracker report, Chinese brands now occupy the top three positions in the Indian smartphone market, with Realme and Vivo moving up the ladder, while Samsung has slipped to fourth place in terms of volume. The report estimates that 34.7 million units of smartphones were shipped in the June 2022 quarter, which was 2.9 percent higher than the 33.8 million units shipped in the same period a year ago.


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