National Cinema Day is here in India, offering a huge price drop. On Friday, September 16, the price of movie tickets across the country is just Rs. 75, to mark the successful reopening of cinemas in the country. The one-day discount will be available at over 4,000 participating theaters, encouraging movie lovers to spend a day at the movies. The offer is applicable across major theaters including PVR, INOX, Cinepolis and others – although the official websites have not been updated.
The Multiplex Association of India (MAI) has announced the offer as a “thank you” to the filmmakers who are maintaining the theater business. National Cinema Day is an entirely new event, and is already making headlines in the US, with cinemas like AMC and Cinemark slashing ticket prices to $3 (about Rs 240) this weekend. Even UK theaters are following it, for the festival on Saturday, 3 September, at £3 (about Rs 277).
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Indian cinemas to join later this month, September 16 official website It does not list any restrictions for National Cinema Day, stating that every film, regardless of format or language, will cost the same. That said, the amount does not include additional taxes that are levied on making purchases from third-party apps or websites online. For example, in India, BookMyShow is still liable to charge additional internet charges and GST above Rs. 75 price tag. If you prefer to save a penny, wait in queues like in the old days.
The website of National Cinema Day also features: trailer, to advertise some of the films shown in theatres, although it is US centric. Indian theaters will undoubtedly focus on local fare, which includes titles from Hindi, Tamil, Telugu and other Indian film industries, such as the upcoming Brahmastra, led by Ranbir Kapoor and Alia Bhatt, releasing on September 9. We also have a bunch of Hollywood movies that have been running for a while — or have made a comeback, as in the case of Spider-Man: No Way Home, re-released Friday with additional footage.
As stated earlier, BookMyShow, PVR, INOX and Cinepolis have not updated their websites yet. More details about National Cinema Day will be revealed as September 16 approaches.
