Rainbowluv, an application designed for members of the LGBTQIA+ community, has been launched by matchmaking service Matrimony.com. The app’s release comes as the service reportedly seeks to cater to 13 million users in the country, months after it launched an app with support for regional languages to grow its user base in India. RainbowLuv is already available to download for iOS and Android smartphones, and users will be required to provide a government-issued identification document for security purposes.
Matrimony.com on Monday announced the launch of the RainbowLuv app for members of the LGBTQIA+ community. according to a report good The app is expected to serve between 11 million and 13 million users in the country, despite a lack of official data on the community, according to Reuters.
According to the report, RainbowLuv, which is available to download through the Google Play store and App Store, has over 122 orientation tags, 48 pronouns, and 45 gender identities.
Users can install the app on iOS and Android smartphones, but will have to submit government-issued identification along with a selfie verification process, which appears to be part of the service’s security measures.
The new app will go up against established dating apps like Bumble and Grindr—which also give users the option to choose a pronoun and gender identity. It is worth noting that while a 2018 Supreme Court verdict Improving the rights of the LGBTQIA+ community with the partial repeal of Section 377 of the Indian Penal Code, the country’s laws currently do not give legal status to same-sex marriage.
According to the report, as part of its effort to grow its user base in the country, the launch of Rainbowluv comes months after Matrimony.com launched an application duo similar to its regular matchmaking service with support for regional languages .
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