Posted Sep 28, 2022 5:58 PM
“An Armchair for Two” is a classic comedy spring. Very quickly the doors slam between the two claimants. This is not likely to happen to Oliver Blume who, at 54, sees himself, on the contrary, occupying two chairs at the same time and not the least: that of Volkswagen, world number two with its twelve brands, and that of Porsche, its subsidiary mythical. It is preparing to make an IPO on September 29 as roaring as its sumptuous engines. Since Deutsche Telekom in 1996, there had not been a bigger one in Germany.
As the Germans are great romantics and the number of 911 has become the lucky charm of the manufacturer, its capital has been divided into 911 million shares and the 2022 dividend will amount to 911 million euros. Porsche, whose cars are selling like hot cakes, is offered at a stratospheric value of around 75 billion euros. Since 2015, it has been advancing at breakneck speed under the chairmanship of Oliver Blume. If he believes a lot in synthetic fuels, we owe him the first 100% electric Porsche. The man is a pure house product, knows all the codes. Before leading the sports brand, the mechanical engineer, who entered Audi as an apprentice, then went through Seat and Volkswagen.
There he showed gifts for the mechanics of social relations, proved that he also knew how to oil these cogs. In this respect, he was considered the opposite of Herbert Diess, the chairman of VW, sacked in July by shareholders who no longer supported his brutal and ineffective methods. But there was also no question of decapitating Porsche on the verge of an IPO. Thus Blume by recovering 650,000 employees and 250 billion in additional turnover finds itself with a very busy roadmap. Too ?
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