KFC India on Thursday announced that its signature red and white striped bucket is making its NFT debut in the digital world. NFT is a blockchain-based digital collectible, which in this case is Ethereum. Called ‘Baketh’, KFC says it is a one-of-a-kind collectible that will be hosted on the OpenC NFT marketplace. The artwork for this NFT has been created by budding artists from across India, who came together to celebrate the brand’s milestone of developing 600 restaurants across 150 cities in India. The KFC Bucket showcases an amalgamation of these unique designs in the form of a digital collectible.
Calling its NFTs the ‘crunchiest bucket on the block’, KFC India shares A Glance of your specially designed NFTs via Twitter.
“We are excited to introduce Bucket in a new way to the new-age digital world, with our first NFT – the KFC Bucket – curated with vibrant designs by budding artists. KFC Bucket is what KFC fans have been able to enjoy ever since. We have provided you with an opportunity to engage with the brand in the most unique way,” a KFC spokesperson said in a statement.
Actor, writer and comedian Danish Sait along with Instagram-famous influencer Sharan Hegde hosted an Instagram Live to announce the launch of Bucket.
The virtual KFC bucket will be given away as a prize in a competition.
“And an ultimate KFC-lover can put their hands on the KFC bucket by professing their love for KFC Chicken. Visit KFC India’s official Instagram handle @kfcindia_official and take a screenshot of the Ultimate Chicken Lover’s Checklist available on Stories. When tagging KFC, fill out the checklist and post on your stories using GIFs, images or text. One lucky winner will win the ownership of the coveted KFC bucket,” the company said in a press release.
While KFC is now taking its first steps in the NFT arena, its contemporaries have already entered this arena.
In March of last year, Taco Bell became the first fast food brand to release an NXT collection. The company displayed five versions of “NFTacoBells” and sold five copies of each within 30 minutes on the trading platform Rarible.
Burger Mammoth in September 2021 Burger King Partnered with NFT platform Suite to allow customers to scan QR codes and collect NFTs.
In November last year, McDonald’s marked the 40th anniversary of its iconic McRib sandwich with the NXT collection. Pieces in this series were not listed for purchase, but had to be won.