Medical Aesthetics: 2022 is going to be a turning point for the beauty industry in India. Although we are moving ahead from the corona pandemic and our lives are getting back on track, it will take some time for the industries to recover. Due to the lockdown in 2020, there was a big drop in various demands while in 2021 the demand increased comparatively but still this demand is not as high as it was in the time before the corona epidemic. This year will be to come out of the Corona era and take the industry to new heights.
Nowadays, social media is an important factor for all age groups. Spending time on it, sharing selfies and using filter feature to look beautiful is the trend nowadays. This results in people feeling the need to present themselves or look good outwardly. By one estimate, the popularity of beauty procedures will continue to grow in 2022. Among them, we predict that non-invasive (low intensity) aesthetic procedures will increase rapidly and have a greater impact on the field of aesthetics. While there has been a decline in aesthetics innovation and research during the Corona period, the industry will see another revival as it emerges from the pandemic. Also, there is a possibility that it will be further revived with the addition of some new machines and technologies.
Some trends in aesthetics are:
* Everyone likes to look natural and healthy along with fitness. This is why beauty treatments will be done more often in the years to come. It will also bridge the gap between regular health treatments and beauty treatments.
* People want to look natural, but at the same time they seem to be considering options other than surgery to avoid the signs of aging on their face and body.
* Celebrity-based social media platforms see new trends in aesthetics. It seems young people are being influenced to change their appearance.
* Many people are doing work from home since 2020. This increases the weight a lot. As the impact of Kovid subsides, the tendency of people to make their bodies more attractive will increase.
*Single use products will see more demand as people become more aware about hygiene
* Since awareness is low in India as compared to western countries, large clinics will focus more on creating awareness about treatment.
The beauty industry sector will generate some trends this year. It’s like below…
1. Botox and Fillers Treatment Will Increase Popularity
Facial rejuvenation was one of the most popular beauty treatments in both 2019 and 2020. This trend of treatment will continue in 2022 as well. Most beauty treatments take time (a few weeks to months) to see the desired results. However, Botox and fillers are exceptions. Because the results are immediate. However, these treatments are not discussed openly. Botox treatment can make a big difference to the face and body. This is expected to increase social acceptance. Because, in the coming time more and more people will adopt these treatments and hence they will be more accepted.
assessment –
Botox and fillers will become popular beauty treatments in India. Laser hair removal is currently number one followed by Botox treatments. It may become India’s most popular beauty treatment by the end of the year. Cheek augmentation, brow lifts, and non-invasive face lifts with Botox and fillers are likely to become popular treatments in the future.
2. Non-surgical nasal surgery (rhinoplasty)
The effect of the nose on the beauty of the face. Previously, rhinoplasty was a common surgery to change the shape of the nose. Recently, non-surgical rhinoplasty or liquid rhinoplasty has become very popular. According to popularity statistics, this procedure will be one of the best beauty treatments in 2022. This procedure can be done through injection to reshape the nose. It gives the same results to the patient as rhinoplasty surgery. It takes about two weeks to recover from this procedure whereas traditional rhinoplasty takes 4 to 6 weeks. The process gets completed in just 15 minutes and the expected results are visible immediately.
assessment –
Non-surgical rhinoplasty fillers are predicted to become a more popular procedure in the future. New types of fillers that last longer and do not require frequent reprocessing will hit the market.
3. Permanent Makeup Craze
Permanent makeup includes eyebrow microblading, lip micropigmentation and scalp micropigmentation. It is a form of beauty treatment. This type was very popular last year and will continue to grow in popularity in 2022. Various techniques and tools are used to create the effect of a tattoo. These include techniques such as micropigmentation and microblading. The results of this procedure are not permanent and last between 12 and 24 months. Also they can be repeated later.
This process has accelerated in the last few years. As people spend more time online during the pandemic, they want to look their best at all times. The changing nature of work has also made the agenda very flexible. So even meetings can be scheduled in record time. With permanent makeup, people are always ready to face the camera.
assessment –
Microblading and micropigmentation treatments will continue to grow in popularity in 2022. The quality of tattoo inks will improve and more color options will be available to consumers.
4. IV Based Glutathione Therapy
People with dark skin are always on the lookout for skin lightening or fairing treatments. With most of the darker skinned people in India, there is always a high demand for these remedies here. Known as the “magical skin lightening” molecule for generations in countries such as the Republic of the Philippines, glutathione has become popular around the world. Its popularity is increasing in India and most of the beauty clinics in India are now offering ivy based glutathione therapy for skin lightening.
assessment –
Ivy based glutathione therapy has now become a craze in India and will only increase in popularity in 2022. As people in India seek treatments for light skin, the procedure will continue to gain popularity.
5. IV Vitamin Therapy
IV vitamin therapy provides patients with adequate amounts of essential vitamins, minerals and amino acids. All of these nutrients are delivered directly into the patient’s bloodstream through an infusion line. This treatment helps in healing the body at the cellular level.
Meanwhile, there is no scientific evidence for this particular treatment, nor have any medical studies shown that this treatment is absolutely necessary to maintain good health. However, there are patients who prefer IV vitamin therapy. Patients have claimed that this therapy has helped improve their physical health.
assessment –
Ivy vitamin therapy is very much discussed on social media these days. Of course the general public would love to see what it is all about. So this therapy is trying to reach a different point and in 2022 people will become crazy about this treatment. This makes it the most trending beauty treatment.
Conclusion and Summary
People have started taking special care of their look to look beautiful. Hence the trend in aesthetics has reached a new height and turning point. In the past, people had to undergo risky surgeries to change their appearance or enhance their beauty. This is no longer the case. Now, people can get the changes they want without surgery. The beauty trends mentioned here have already topped or are topping the list of beauty treatments. It is necessary to prepare a plan for the study of beauty in 2022.
It is essential for health care providers to consider the demographics and intended target and create a plan to be successful in their jobs. The pandemic is not over, so practice is essential not only to survive, but to grow and prosper. Safety and precautions are equally important for everyone entering the area, including customers, employees and medical professionals.
Aesthetic medicine trends are constantly changing as a new trend. What is popular today may not be as popular tomorrow. As people are becoming more concerned about their outward appearance and are always looking for changes or improvements to look better, the need for non-invasive beauty treatments will continue to grow as the world moves forward by 2022.
