As per the details shared by an analyst, Apple is expecting a hike in the price of the Pro model in its upcoming iPhone 14 lineup. In an investor report, a Wedbush analyst has said that the iPhone 14 Pro and iPhone 14 Pro Max may see a price hike of $100 (approximately Rs.8,000) over their predecessors. According to Ives, the increase in prices can be attributed to an increase in the cost of components and the added functionality of the new lineup.
Wedbush Securities analyst Daniel Ives said in a investor report So that more consumers can choose the iPhone 14 Pro and iPhone 14 Pro Max than the regular model. This could be a boon for Apple as the iPhone 14 Pro model will cost $100 (approximately Rs.8,000) more than the iPhone 13 Pro and iPhone 13 Pro Max. To recall, the iPhone 13 Pro and iPhone 13 Pro Max were launched in India last year with prices starting at Rs. 1,19,900 and Rs. 1,29,900 respectively for the base 128GB storage option.
Ives says the iPhone 14 Pro model could feature more storage than its predecessors. A previous report suggested that the Pro model could have 6GB of LPDDR5 RAM, while the iPhone 14 and iPhone 14 Max are expected to get 6GB of LPDDR4X RAM.
Furthermore, the iPhone 14 Pro and iPhone 14 Pro Max are believed to be powered by Apple’s new A16 Bionic chip. On the other hand, the regular model is expected to house the A15 Bionic chip that currently powers the iPhone 13 model.
The price hike for the iPhone 14 Pro model was first reported by analyst Ming-Chi Kuo in a recent report. Kuo said the increase in the average selling price (ASP) of these smartphones could be due to “increased prices and higher shipment ratio”.