A Google Play official said in a blog post on Thursday that Indian apps and games saw a 200 percent increase in active monthly users in 2021 as compared to 2019. Google Play Partnership Director Aditya Swamy said in the blog that consumer spending on Google Play increased by 80 percent in 2021 compared to 2019. “Indian apps and games saw a 200 percent increase in active monthly users and an 80 percent increase in consumer spending on Google Play in 2021 compared to 2019. Local developers are also finding global audiences with Indian apps and games. Which is witnessing a 150 percent increase in the time spent on Google Play by users outside India in 2021 as compared to 2019,” Swamy said.
owner Told India has crossed a huge milestone of 100 unicorns – a privately held startup valued at over $1 billion (about Rs 7,900 crore) – and a significant portion of these were businesses driven by apps.
He added that the enterprising and thriving ecosystem of developers and startups in the country has helped Google Play, which completes 10 years in India, create a vibrant ecosystem of amazing apps across categories.
“Especially in the last two years, we have witnessed the app witness phenomenal growth across categories like education, payments, health, entertainment and gaming,” Swamy said.
He added that gaming has also gained a lot of momentum with Ludo King becoming one of the first Indian games to cross 500 million downloads.
Swamy said that more than 2.5 billion people in more than 190 countries use Google Play every month to discover apps, games and digital content and more than two million developers to build their businesses and reach people around the world. work with the organization.
