According to a new report by IDC, HP continues to lead the overall PC market despite India registering a year-on-year (YoY) growth of 17.8 percent by shipping 3.7 million PCs in the second quarter of 2022 (2Q22). The market research firm says spillover orders from the previous quarter led to growth due to a strong government sector. Other segments slowed as channel inventory increased. The traditional PC market in India consists of desktops, notebooks and workstations.
According to International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker, the desktop category continued its strong run, shipping more than one million units for the second quarter in a row. The notebook category was the volume driver with 2.6 million units, however, its growth rate slowed to 7.3 percent compared to an average of more than 30 percent year-over-year in the previous three quarters, the IDC report said.
PC demand was positive till April but slowed in the second half of the quarter. The personal computing market took a hit as the reopening of colleges was pushed back to 3Q22. IDC says the enterprise segment grew by 14.9 percent, which is much slower than the previous three quarters. This delayed the actualization of the order. Similarly, the SMB growth rate was lower than in the previous two quarters. This greatly increased the list of channels and reduced the demand.
“Online channels have been softening over the past few quarters. A strong growth in offline channels led to a positive quarter for consumers, with growth slowing as schools opened, which dampened demand for distance education. As the opening of colleges is delayed until the third quarter this year, marketers still hope that back-to-college promotions will spur consumers. Online sales are also expected to start [the] End of 3Q22. However, high channel inventory is a concern and inventory correction is inevitable over the next few months,” said Bharat Shenoy, Senior Market Analyst, PC Devices, IDC India.
As far as company-wise segmentation is concerned, HP maintained its top position by shipping 1.15 million units in 2Q22 and capturing a lion’s share of 30.8 percent. Dell Technologies came second with 21.6 percent growth in 2Q22 and 15.2 percent year-on-year growth. Third place went to Lenovo with 19.6 percent. Acer and Asus occupied the fourth and fifth positions with 8.9 percent and 6.1 percent market share respectively in 2Q22.