Ford Automobiles will enter Metaverse with files for NFTs, trademarks

Ford Automobiles to Venture Into Metaverse With NFTs, Files for Trademarks

Ford Motor Company has filed 19 trademark applications, looking to enter the NFT space. NFTs or Non-Fungible Tokens are blockchain-based digital collectibles, inspired by real-life entities such as brands, artworks and even people. In recent times, holding and investing in NFTs has emerged as a new age trend, favored by celebrities like Snoop Dogg, Eminem, Amitabh Bachchan and Jimmy Fallon. Ford has submitted these applications to the United States Patent and Trade Office (USPTO).

USPTO attorney Mike Kondoudis shared screenshots of Ford’s filing on Twitter. The car-maker may soon launch virtual avatars of its famous brands, including the Mustang, Bronco, Lincoln, Explorer and F-150 Lightning.

The company is also planning to set up an online retail store service featuring NFTs.

Other major brands in the automobile industry are also experimenting with digital collectibles.

Earlier in March, for example, Mahindra & Mahindra entered the NFT space and released its first set of digital collectibles, joining the likes of MG Motor India in the automotive space.

In December 2021, Ferrari signed an agreement with blockchain firm Velas to develop digital products for loyalists.

This year, so far, the number of NFT applications has surpassed those submitted in the crypto, web3 and metaverse arenas. As of this time, more than 5,800 applications and patents related to NFT have already been filed in the USPTO. In 2021, the number was 2,087, Condoulis recently claimed.


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