Rap icons Eminem and Snoop Dogg are all set to bring an NFT-twist to their much-hyped performances at MTV’s Video Music Awards (VMAs). The performance will be inspired by the ‘Otherside’ Metaverse, a project in collaboration with Yuga Labs’ Bored Apes Yacht Club (BAYC) and NFT investment mammoth, Animoca Brands. To recognize this emerging digital realm, the VMAs have added a ‘Best Metaverse Performance’ category to their list for the first time.
As part of their performance, Eminem and Snoop Dogg will improvise the stage with the backdrop of the Otherside Metaverse. Their recent song ‘From The D 2 The LBC’ will be recreated on the collab stage and special effects will be done for Bored Apes NFT.
The song’s official music video, released in July, also features Eminem and Snoop Dogg rapping Bored Apes dancing in the background.
Snoop Dogg, an avid NFT collector, has been all about the feat on Twitter while popularizing the Otherside Metaverse.
Currently in its beta version, Otherside is a gamified interoperable metaverse that will offer Otherdeed NFTs to represent digital ownership of plots of land in a BAYC-affiliated virtual world. Other deed owners will be referred to as ‘Voyagers’.
The Otherside, for the first time, allowed users to explore its metaverse on July. At the time, 4,500 users had joined the experience.
The VMAs will take place on Sunday, August 28.
Meanwhile, Justin Bieber, Rift Tour (featuring Ariana Grande), and Twenty One Pilots are nominated in the ‘Best Metaverse Performance’ category for the VMAs.