Apple may get special features on iPhone 15 Pro Max Pro variant: Ming-Chi Kuo

Apple iPhone 15 Pro Max May Get Exclusive Features Over Pro Variant: Ming-Chi Kuo

The Apple iPhone 14 series was unveiled on September 7. It’s been a few days since the launch of the iPhone 14 series and the rumor mill has already started revealing some details about next year’s iPhone. Analyst Ming-Chi Kuo claimed that Apple will create more differences between the iPhone 15 and 15 Pro models. The company currently offers four models – iPhone 14, iPhone 14 Plus, iPhone 14 Pro and iPhone 14 Pro Max. The Pro models share top-of-the-line hardware, while the iPhone 14 and iPhone 14 Plus come with iterative upgrades to the iPhone 13 series.

For next year, Apple will further widen the gap between Pro and non-Pro iPhone models, the analyst claims. Apple may start offering special features in the iPhone 15 Pro Max. Kuo believes that the company will do this through a precise product segmentation strategy to generate more sales/profits in mature markets. Apple also wants to increase the shipment allocation of Pro models, thus increasing the average selling price (ASP) of the iPhone.

I believe that Apple will create more differences between the iPhone 15 Pro and iPhone 15 standard models to increase the Pro shipment allocation and the new iPhone ASP.

— (Ming-Chi Kuo) (@mingchikuo) 9 September 2022

Apple currently offers a 120Hz flagship display on the iPhone 14 Pro and iPhone 14 Pro Max with a hole-punch and bullet-shaped cutout for the Face ID sensors and front camera.

The Pro models also get a brighter display and a faster A16 Bionic SoC. Apart from this, there is a completely new camera setup with a 48MP main camera. Currently, apart from the larger display and battery on the iPhone 14 Pro Max, both Pro iPhone models share the same hardware.

The 6.1-inch iPhone 14 and 6.7-inch iPhone 14 Plus, on the other hand, feature a standard 60Hz OLED display with a wide notch at the top. They get the A15 Bionic chip with a five-core GPU from the iPhone 13 Pro lineup. Apple is also offering an upgraded 12MP dual-camera setup with a larger primary camera sensor. You can click here to check out our first impressions of the iPhone 14 Pro and iPhone 14 Pro Max.


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