The iPhone 14 could be announced on September 7, compared to the earlier reported date of September 13. While it may not seem like a big deal to us, from Apple’s point of view, early announcements and shipments could help the company mitigate the impact of recession risks on demand, according to noted analyst Ming-Chi Kuo. He says the early announcement/shipping date could be one reason why Apple offered a positive outlook for the third quarter of 2022 (3Q22) in its last earnings call.
Cuo Tweeted Because “the risk of a global recession is still looming and unpredictable,” a move to announce/ship the iPhone 14 series smartphones as soon as possible could mitigate the impact of the risk of a recession on demand. Apple usually announces iPhone models and other products like the Apple Watch, and these products are released in stores about a week and a half after the unveiling. Apple is expected to stick to that pattern this year.
The news comes two days after Bloomberg’s Mark Gurman cited people with knowledge of the matter as saying that Apple is aiming to hold a September 7 launch event to unveil the iPhone 14 line. iPhones are said to generate more than half of its sales. Gurman says Apple is updating its flagship product at a time when consumers are dealing with inflation and a shaky economy. But it is said to be doing better than its peers.
This is echoed by A Report, which claims that Apple has successfully reduced the impact of supply chain disruptions compared to all other players in the market. “Of course, some products like the Studio Display and new MacBooks suffered a bit due to availability, but the Cupertino company was able to handle iPhone shipments well,” the report said.
Apple will launch four models in its iPhone 14 series: iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max. The report suggests that the price of the iPhone 14 Pro and iPhone 14 Pro Max may increase by $100 (roughly Rs. 8,000) compared to last year’s iPhone 13 Pro and iPhone 13 Pro Max.
