Xiaomi is planning to introduce a new series or sub-brand aimed at technology enthusiasts

Xiaomi Reportedly Planning to Introduce New Series or Sub-Brand Aimed at Technology Enthusiasts

Xiaomi is working on several new devices that are likely to be aimed at tech enthusiasts. The Chinese tech giant could launch a new series of handsets or even unveil an entirely new sub-brand, according to a report, which claims the lineup could include new smartphones and tablets. These devices are supposed to offer a stock Android experience. The tech enthusiast segment is dominated by smartphones from Google and OnePlus in India. However, Pixel handsets have been relatively absent from the country and OnePlus has shifted towards more mainstream offerings.

According to A Report Citing unnamed industry sources via The Mobile Indian , Xiaomi plans to target tech enthusiasts, a segment that the company has largely ignored since moving away from the Android One smartphone lineup. The company previously launched Poco in 2018 for hardcore tech enthusiasts, which has since become a mainstream brand.

The report claims that the series of smartphones will be powered by Qualcomm 700 series chips and will run on stock Android. Xiaomi apps and other bloatware will be absent from these smartphones. Xiaomi is said to provide three OS updates and security patches for up to four years for these devices.

These smartphones are likely to be priced in the range of Rs. 15,000 to Rs. 25,000. The cheaper models of this rumored series are believed to feature the Qualcomm Snapdragon 765 SoC. Meanwhile, top-of-the-line models can pack a Qualcomm Snapdragon 778 chipset. It is worth noting that Xiaomi has not yet officially announced any plans to launch a new smartphone series for tech enthusiasts.

According to the report, opinions seem divided on whether Xiaomi should revive the A series or come up with an all-new series or sub-brand. The Chinese tech giant is said to be interested in this segment as OnePlus is not focusing on the tech enthusiast segment. Additionally, Google’s Pixel smartphones have been relatively absent from the Indian market – the company recently launched the Pixel 6a smartphone, which is the first Pixel handset to launch in India since the Pixel 4a debuted in 2020.


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