Amazon is delaying user reviews for The Lord of the Rings: The Rings of Power. According to Variety , the studio is adding a 72-hour delay to all user reviews of the show in an effort to combat internet trolls. During that brief period, each comment will go through an evaluation process to determine if it is genuine or generated by bot accounts. When reviews of the premiere of the Lord of the Rings prequel series bombarded multiple review aggregator websites, the change was implemented — or rather, noticed.
Amazon quietly introduced the strategy last month, launching its baseball comedy-drama series, A League of Their Own. However, this has recently come to light Diversity, that practice is going to be effective on The Rings of Power. According to its source, all user reviews “posted on Prime Video” will be subject to a three-day delay before appearing online. The user review feature on Prime Video is currently not available in India. Instead, it displays the IMDb score, which in the case of The Rings of Power, currently stands at 6.6/10.
Everything you need to know about Lord of the Rings: The Rings of Power
User review scores for The Rings of Power are fairly inconclusive, with some audiences loving it, while others hated it. On IMDb, It is either A 10-star rating or a 1-star rating, with any reviews agreeing to the “middle ground”. For example, on Rotten Tomatoes, there is The Lord of the Rings prequel series 84 percent positive critic reviews, at the time of writing user-submitted reviews account for 39 percent. The Rings of Power has been plagued by bigoted crowds from the start, with some taking “issue” with the decision to cast people of color as dwarves and elves – an unusual occurrence in past JRR Tolkien screen adaptations.
According to Variety, Amazon’s new initiative to “review its critics” seems to have paid off in the case of the aforementioned A League of Their Own. The show averages 4.3/5 stars on Prime Video, with 14 percent of users giving it a 1-star rating. On IMDb, the sports dramedy has a positive 7.1 score.
On Sunday, Amazon also revealed that The Lord of the Rings: The Rings of Power attracted 25 million viewers on its first day, which premiered with its first two episodes. This is the first time the studio has publicly disclosed its internal TV ratings, although there is no clear definition of how the numbers were calculated.
Set thousands of years before Peter Jackson’s films, The Rings of Power explores the vast history surrounding the Second Age of Middle-earth. The series is not based entirely on Tolkien’s literature, but rather on his appendices, paving the way for the origin story of the Dark Lord Sauron, creator of the One Ring. The series stars Morphide Clarke, Robert Arayamo (Mindhunter), Cynthia Addai-Robinson, Maxime Baldry, Owen Arthur, Nazanin Boniadi, Ismael Cruz Cordova, Charles Edwards (The Crown), Markella Kavanagh and Charlie Vickers.
New The Lord of the Rings: The Rings of Power episodes air every Friday at 9:30 AM IST on Amazon Prime Video in India.
