Sony Music Entertainment may be looking to enter the Non-Fungible Tokens (NFTs) space. Founded in 1929, the company aims to bring artists and music together with the NFT industry. The American music giant has filed a trademark application seeking permission to cover ‘audio and video recordings containing live musical performances authenticated by NFTs’. The NFT industry seems to be gaining popularity globally – with the likes of many music celebrities such as Snoop Dogg, Justin Bieber and Madonna.
Sony has filed a trademark application for the Columbia Records logo, intending to use it around NFT-supported media.
While Sony has yet to reveal its NFT-related plans, trademark attorney Mike Kondoudis shared screenshots of the company’s filings on Twitter.
The application also seeks relevant approvals to cover marketing services, advertising, distribution, marketing, promotion and online entertainment.
Sony’s filing adds to a long list of patents already filed this year by companies looking to explore the NFT space.
This year, so far, the number of NFT applications has surpassed those submitted in the crypto, web3 and metaverse arenas.
As of this time, more than 5,800 NFT-related applications and patents have already been filed with the United States Patent and Trademark Office (USPTO). In 2021, the number was 2,087.
Sony Music has entered the virtual assets space.
In early March, the music company partnered with Solana-based NFT marketplace Snowcrash and fellow music giant Universal Music Group to release a Bob Dylan and Miles Davis NFT collection sometime in 2022.