opinion | ESG enters a new era

Marginalized and even mocked in its infancy, ESG – the integration of environmental and social factors into a company’s financial analysis – was quickly made sacred: investors became its unconditional promoters, companies demanded its integration their strategy and policies take advantage of this acronym to show that finance is finally changing.

Several crises have also given arguments to defend the alliance of profit and social responsibility. Many considered the Covid pandemic as proof that only sustainable resource management could save humanity, or that the war in Ukraine and the difficulties of positioning companies operating in Russia would show that only ethical companies create value. long-term.