“O2 can do” has been the well-known claim of the core brand of O for 20 years2 Telefonica. With 5G, it will become even more important. The possibilities of the new mobile communications standard ensure even more “can do” at O2 customers. That’s why the “can do” attitude is at the heart of O’s new brand positioning2. The associated campaign demonstrates like technology and the very good 5G network from O2* the seemingly impossible possible be it that two musicians give a concert together although they are not in the same place, or that a basketball player uses virtual reality to throw a basket. Three from the brand film derived Product films represent the quality of the 5G network from O2 to the foreground and focus on the segments Sports, gaming and music.
