NetZero, the French nugget that caught the eye of Elon Musk

Axel Reinaud, PDG de Net Zero (à droite) et son fils Olivier, directeur général de la start-up, à Maincourt (Yvelines), en août 2022

As early as the 2000s, Guy Reinaud saw the agricultural potential of biochar, a charcoal resulting from the pyrolysis of plant residues. This material being now recognized as a CO 2 sequestration tool, his son and grandson found an economic model for it thanks to carbon credits. The story of an ecological ambition over three generations, rewarded by a prize created by the boss of Tesla.