Spanish league football LaLiga’s top division has signed a strategic licensing agreement with Stadioplus and Vegas City Ltd for a joint project in Decentraland Metaverse that is one of the largest Web3 projects in existence. The deal is designed to extend LaLiga’s reach to a Gen Z audience and will see the development of a series of LaLiga-themed land parcels in the Vegas City district of Decentraland. As the owner of the largest sports, gaming and entertainment areas in Decentraland, Web3 specialist Vegas City will be directly involved in LaLiga’s expansion into the Metaverse space.
StadioPlus is a Spanish company that connects the sports industry and Web3 by providing technology and guidance. Vegas City Limited, meanwhile, builds experiences on the Metaverse. Accordingly License Agreement Between LaLiga and StadioPlus, LaLiga’s intellectual and industrial property rights have already been granted.
John Fatelevich, CEO and co-founder of StadioPlus said“…We are delighted to have reached this agreement with LaLiga, with whom we have been working together for months on the development and integration of the competition in Decentraland, and we believe we will provide a great experience for football fans and Web3 fans alike.”
The Vegas City District will feature a variety of LaLiga-themed land parcels, including Decentraland’s largest sports, gaming and entertainment areas.
Stephen Ibbotson, LaLiga’s Head of Franchising and Licensing said, “For LaLiga, it is essential to innovate in the way we offer our fans the best competition on and off the pitch. This licensing agreement will allow us to reach new and significant audiences like Decentraland.”
Several other Spanish teams have also presented various Metaverse initiatives. FC Barcelona, one of the biggest teams in the league, launched Barca Studios – an entertainment-based division to centralize the development of its Metaverse activities – in March. Socios, a fan token company that had already partnered with the club before launching its fan token, invested $100 million (roughly Rs. 800 crore) in Barca Studios in August.
Also, FC Real Madrid, another team that is part of La Liga, filed a series of trademark applications to protect their IP for activities in Metaverse.
