Posted Oct 1, 2022, 11:01 AM
Life is poorly made. White socks are good on a tennis court and not elsewhere. However, apart from Wimbledon where white is still compulsory, the players (the reader will forgive us for not practicing inclusive writing) don only dress up in atrocious colors, to believe that their sponsors are passing on their unsold products to them. On the other hand, the white little socks (historical origin of the word sock) are displayed precisely where one would not want to see them, for example with a city suit, or even – oh, My God -, tap shoes. Urban white hasn’t always been a deal breaker. He had his American period, on campuses, on screens, in the fifties, until the sixties. These thick cotton dollar Adler socks were dubbed by Steve McQueen, Paul Newman, John Kennedy, excuse me. A real “New Frontier” for this underwear that always goes in pairs.
Alas, everything passes and this taste for white has passed like that of platinum blond or pin-ups. Here he is rehabilitated accompanying tap dancing by the grace of a rap in 2017, a very special Slides – socks. It’s going to end in millions of views and even recently rekindle the “proper attire” war in colleges. Should we see a taste of simple authenticity, let’s drop the word, sobriety, or just the possibility for a generation Z hungry for brands to buy a Lacoste crocodile or a Nike comma for a few euros?
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