Embracer Group acquired the rights to The Lord of the Rings, The Hobbit: All Details

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Embracer Group AB, one of Europe’s biggest gaming firms, has stepped up its acquisition spree after striking deals for six companies, including the intellectual property rights for The Lord of the Rings trilogy and The Hobbit. “Gaming is the best way to monetize long-term IP but not necessarily the most efficient way to create new IP,” Embracer Chief Executive Lars Wingfors said in an interview after the group’s second-quarter report.

The CEO says the acquisition of Middle-Earth Enterprises “enables many of the group’s companies to work on the IP we control for the long term” and will now join Embracer’s existing catalog of more than 800 owned and controlled IP.

Gaming companies like Embracer are increasingly focusing on IP as a way to generate mass sales of characters and stories that already attract large audiences. Embracer also owns the film rights to the IP of JRR Tolkien’s famous trilogy, giving them a financial interest in upcoming projects such as the Amazon series The Lord of the Rings: Rings of Power.

Karlstad-based Embracer, seen as a so-called serial acquirer due to its aggressive growth strategy, announced the creation of its 11th operating group Freemode, where several new acquisitions will be made. Freemode’s businesses are “more niche” and will focus on retro gaming, Wingforce said, pointing to newly acquired Limited Run Games – the “leading nerd retro-gaming publisher” in the market.

Shares of Embracer fell as much as 7 percent in early trade after the report’s release, but were down 1.8 percent at 2:30 pm Stockholm time/6pm IST. Wingforce attributes the sluggish quarter to the fact that the company had “no significant new releases” compared to the same period a year ago. However, the CEO says he has high expectations for the rest of 2022 and “a good number of titles coming up.”

© 2022 Bloomberg LP


The Lord of the Rings: The Fellowship of the Ring
  • Publication date 15 March 2002
  • English English
  • Style Action, Adventure, Drama, Fantasy
  • duration 2 hrs 58 min
  • Cast

    Elijah Wood, Ian McKellen, Viggo Mortensen, Sean Astin, Sean Bean, Billy Boyd, Dominic Monaghan, John Rhys-Davies, Orlando Bloom, Liv Tyler, Cate Blanchett, Christopher Lee, Hugo Weaving, Ian Holm, Andy Serkis, Sala Ba. Marton Sokas, Laurence McCour, Craig Parker, Mark Ferguson, Peter McKenzie, Harry Sinclair

  • Director

    Peter Jackson

  • Music Howard Shore
  • producer

    Barry M. Osborne, Peter Jackson, Fran Walsh, Tim Sanders

  • product

    New Line Cinema, Wingnut Films, The Saul Zentz Company

  • Certificate 13+

The Lord of the Rings: The Two Towers
  • Publication date 28 March 2003
  • English English
  • Style Action, Adventure, Fantasy
  • duration 2 hrs 59 min
  • Cast

    Elijah Wood, Ian McKellen, Viggo Mortensen, Sean Astin, Andy Serkis, Billy Boyd, Dominic Monaghan, John Rhys-Davies, Orlando Bloom, Bernard Hill, Christopher Lee, Hugo Weaving, Miranda Otto, David Wenham, Brad Dourif, Karl Urban, Liv Tyler, Cate Blanchett, Sean Bean, Craig Parker, John Leigh, Bruce Hopkins, John Bach, Nathaniel Lees, John Noble

  • Director

    Peter Jackson

  • Music Howard Shore
  • producer

    Barry M. Osborne, Fran Walsh, Peter Jackson

  • product

    New Line Cinema, Wingnut Films, The Saul Zentz Company

  • Certificate 13+

The Lord of the Rings: The Return of the King
  • Publication date 6 February 2004
  • English English
  • Style Action, Adventure, Fantasy
  • duration 3 hours 21 min
  • Cast

    Elijah Wood, Ian McKellen, Viggo Mortensen, Sean Astin, Andy Serkis, Billy Boyd, Dominic Monaghan, John Rhys-Davies, Orlando Bloom, Bernard Hill, Miranda Otto, David Wenham, Karl Urban, Hugo Weaving, Liv Tyler, Cate Blanche, John Noble, Ian Holm, Sean Bean, Marton Sokas, Lawrence McCorre, Thomas Robbins, Christopher Lee, Brad Dourif, Bruce Spence

  • Director

    Peter Jackson

  • Music Howard Shore
  • producer

    Barry M. Osborne, Peter Jackson, Fran Walsh

  • product

    New Line Cinema, Wingnut Films, The Saul Zentz Company

  • Certificate 13+

The Lord of the Rings: The Rings of Power
  • Publication date 2 September 2022
  • Style Adventure, fantasy
  • Cast

    Robert Armayo, Owen Arthur, Nazanin Boniadi, Morphide Clark, Ismael Cruz Cordova, Emma Horvath, Markella Cavenagh, Joseph Mawle, Tyro Muhafidin, Sophia Nomwete

  • Director

    JA Bayona, Wayne Che Yip, Charlotte Brändström

  • Music Bear McCreary
  • producer

    JD Payne, Patrick McKay, Lindsey Webber, Callum Green, JA Bayona, Belen Atienza, Justin Doble, Jason Cahill, Jennifer Hutchison, Bruce Richmond, Sharon Tal Yguado

  • product

    Amazon Studios, Tolkien Estate, Tolkien Trust, HarperCollins, New Line Cinema

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