Apple’s mixed reality headset may use the “Reality” branding, a reported trademarked notice

Apple Mixed Reality Headset May Use “Reality” Branding, Reported Trademarked Suggests

The Apple mixed reality headset has been in the news a lot lately. In the latest development, trademark filings reported by Apple indicate that the company may be “working on claiming potential names” for its mixed-reality headset. The report also indicated that the trademark for the mixed reality headset is registered to Shell Corporation, which was incorporated in February. The device is expected to launch in early 2023 and will compete with the Meta in the virtual and augmented reality headset space.

Bloomberg Report Trademark applications for “Reality One”, “Reality Pro”, and “Reality Processor” have been filed with a shell corporation called Immersive Health Solutions LLC that was incorporated in February. “That company itself was registered through another Delaware shell corporation, a corporation trust company, typically used for filings by companies seeking to avoid identification,” the report highlighted. It’s the same company that filed the trademark for RealityOS.

Like the iPhone 13 Pro, iPad Pro, and MacBook Pro, the “Pro” moniker may refer to a high-end variant of Apple’s mixed reality headset. The moniker “One” can be seen in the company’s services, such as the Apple One subscription. A “reality processor” could be a special chip for the headset. Earlier this year, Bloomberg’s Mark Gurman claimed that the company could use the M2 processor with 16GB of memory for a mixed reality headset.

The latest news also claims that Apple’s first headset is codenamed N301 and is expected to be one of the most powerful and expensive models on the market. There is also mention of a later model, internally named N602, and a pair of augmented-reality glasses known as N421. Additionally, Apple’s mixed reality headset may run on its own operating system called “realityOS,” as previously reported. Two trademarks for RealityOS were previously registered with the US Patent and Trademark Office (USPTO).

Earlier this year, analyst Ming-Chi Kuo claimed that Apple could launch a mixed reality headset in January 2023. Kuo also suspected that the company may postpone shipments of mixed reality headsets until Q2 2023 due to disruptions caused by the lockdown in Shanghai. Apple has also collaborated with famous Hollywood directors to develop mixed reality content.


Please enter your comment!
Please enter your name here