Innovations that set new benchmarks are routine for tech giant Samsung. And with every innovative work comes a piece that sets itself apart. Samsung’s Galaxy A series smartphones come with innovative features that will help you enhance your awesomeness and let you show off your undying spirit. Today, we will tell you a story about how Samsung came up with #.AmpYourAwesome The campaign idea and what it’s all about.
So, where did it all begin?
Galaxy A series smartphones have many features to enjoy. But among them all, Optical Image Stabilization (OIS) stood out. why We will tell you later. When Samsung realized what was different about the A series, it was time to find a way that would not only highlight the segment-first hardware feature but stay in everyone’s hearts.
Understanding the problem
Samsung, and its creative partner, Cheil India, understand that India’s Gen MZ (Millennials and Gen Z) consumers have evolved and look for more than megapixels to get good captures for their social handles.
Gen MZ doesn’t care about high megapixel cameras. All they want is a great camera that can capture mesmerizing photos as per their needs. And that’s where Samsung’s innovative OIS feature steps in. This feature uses a combination of hardware and software processing that is advanced enough to deliver clear and sharp photos even in low light.
However, the problem is that young consumers in India understand the concept of image stabilization, but not the technology behind it. Hence, Samsung and Chill India decided to highlight the OIS feature using a solid combo of relatability, thrill and comprehensibility. Hence, they can show the relevance of No Shake Cam in Gen MZ’s life today.
Arriving at the situation
It is difficult to think of an idea that could truly relate to the life of Indian General MZ. But when you think of an authentic Indian setting, you can’t help but think of dance, music and gatherings. And the only perfect culmination of it all is the wedding. And that’s what stuck with Team, a wedding theme that can really showcase the use cases of Samsung’s OIS feature. Post-Covid, weddings are once again booming, bigger than ever. Gen MZ is ready to give old traditions a modern and fun twist with their hilarious approach, so they can set their social media feeds on fire. And Samsung’s OIS feature will help them do this.
Samsung decided to call it ‘No Shake Cam’, which allows users to capture all photos and videos without blurring. This is a feature that compensates for arm movement. So when your hands shake while taking a picture, the sensors in the OIS system quickly detect the direction and move the lens in the opposite direction. This whole process helps you get stable, blur-free shots and videos, no matter what you do.
The No Shake Cam will help Jane MZ, who has gone all out to create something fresh and unique, to capture those once-in-a-lifetime moments beautifully and blur-free.
Putting ideas to work
The Samsung Galaxy A series, without Shake Cam, is here to enhance everyone’s awesomeness in the most spontaneous way possible. Directed by filmmaker Avinash Jai Singh, who understands Gen MZ like the back of his hand, the film says the pulse of the Galaxy A series is vibrant, youthful and fun. The film he directed shows how Samsung’s No Shake Cam allowed Preet to hone his amazing skills by helping him capture Shanaya Kapoor’s unique and groovy bridal entry.
The film deals with the life of General MZ. The things in life that make them social characters come in moments that don’t leave. And how one has to stay prepared despite the moving situation. The film shows how Preet and Shanaya, two young influencers, come together and negotiate all the bumps and jolts that life throws at them.
The film shows how the ‘No Shake Cam’ feature prevents Preet’s shaky hands from providing shaky videos of Shanaya’s amazing wedding dance. Samsung Galaxy A series smartphones are ready to capture the festivities with twirl, groove and glide, without blurring it. The innovative ‘No Shake Cam’ feature is for those who want nothing but shake-free videos and pictures, and we can see just that happening when Shanaya asks Preet to shoot her groovy dance video.
Also, Samsung Galaxy A series smartphones are not only ready to handle shaky moments, but also spills or splashes that interrupt your happy moments. These smartphones feature IP67-rated water and dust resistance to keep you going and #AmpYourAwesome.
So, whatever the case may be, you can trust the Samsung Galaxy A series to bring blur-free videos to the occasion that will become memories for a lifetime. Just get your hands on #AwesomeGalaxyA and #AmpYourAwesome.
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