Agri-food: with a new factory, Porketto presses the accelerator

Le nouveau site dispose d'une capacité de transformation de 10.000 tonnes de produits élaborés.

Posted Sep 29, 2022, 3:49 PM

Porketto, the French leader in piglet meat, has just acquired a brand new 8,000 m plant2 in Wancourt, on the outskirts of Arras (Pas-de-Calais). “Flaming” is the word, because the company suffered a fire two years ago which could have destroyed it, reducing its former site in Feuchy, a stone’s throw away, to ashes. The company, which achieved a turnover of 13 million euros in 2021 with 50 employees, was able to maintain its activity on a neighboring site, thanks to strong local mobilization.

But of this disaster, the leader Freddy Braure chose to make an opportunity to accelerate. “We had just adopted an investment plan of 3 million euros before the fire,” he recalls. In the end, the company will have mobilized seven times more to find its production tool but also to diversify.

An amount made possible by good insurance coverage, support from local authorities (urban community of Arras, regional council), the France Relance plan (up to 2 million euros) and a solid cash flow, fed through a policy of storing results.

Anti-waste baskets

The new site has a processing capacity of 10,000 tonnes of processed products, one third of which are piglets (young pigs aged four to ten weeks). The factory is also embarking on a cooked and cooked meat activity, namely ribs (pork, beef and lamb).

But also shredded steaks (by defibration then recomposition of the meat), marketed under the Cooketto brand. Porketto, which exports around half of its production thanks to long storage dates, hopes to increase this ratio to 60% within three years.

The northern industrialist is also starting a very new activity, called “Freshopp”, which has already been tested for two years. The aim is to promote superior quality, non-standard or overstocked products in the form of “anti-waste baskets”, offering 40% to 60% savings on the base price.

This range, extended to products from other partners (fish, poultry, dairy products, etc.), already present in 50 relay points, “has enormous potential, but requires a large logistical organization”, analyzes Freddy Braure. The leader is aiming for 30 million euros in sales within three years, growth that would generate around twenty jobs.

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